Quick follow up on my email I sent the other day about an older lady that needed an electric trike assembled. (If you missed the email, I pasted it in the P.S. below) As I mentioned, she decided to get someone else to do it because she was looking to get it done asap even if it cost more. Well funny story: the guy she got to do it is actually one of my clients! (He's local to me) Guess that proves my system works pretty well: first person she called was me. Second person she called was my...
4 days ago • 2 min read
Some people value speed over price. Even for simple things. Quick backstory to prove this point: I recently started up a test business to prove that my 3 step system works for pretty much any small business, even from scratch. So I started a bike repair/assembly business out of my garage. I'm doing work for free to help my community and get some reviews to my GBP. Anyway, an older lady called me today. I missed the call, but I have a missed call textback system in place (learn from this too)....
10 days ago • 1 min read
Hey Reader I'm thinking of building an app to help others fully automate their email newsletters. I've noticed a lot of people (myself included) want to create newsletters but don't have the time or know what to write about. My idea is to create an app that does this for you automatically but still uses your actual thoughts and knowledge. I'm thinking like this: You train the app on your knowledge base and voice/style you save random notes to a notes app on your phone. Basically just jot...
22 days ago • 1 min read
I say "remember" like they're no longer around. Apparently they are. But not the same as 'back in the day'... And you probably have no idea what I'm talking about haha. Zoo York is a skateboard company. (I grew up skateboarding pretty much every day from the ages of 12 to 18. Then slowed down because of "life". But I actually still skate and am still pretty decent for an old fart (but I'm not THAT old). I digress...) So why am I randomly sending you an email about an old skateboard company...
28 days ago • 1 min read
You know how I'm always talking about how important reviews are? Well I have some good news for you! Reviews are still more important than ever. But more and more businesses every day ignore that fact. Which means it's easy for you to swoop in and gather up more reviews than your competitors to build the trust you deserve. And to make that easy for you, I put together a new challenge to help you get more reviews fast. In fact I guarantee you'll get at least 3 new reviews in 7 days. (But...
about 2 months ago • 1 min read
This local plumber stole 25 customers with $200... using a high-pressure trick. Most small business owners think marketing means burning cash on Facebook ads or hiring expensive agencies. But Mike, a plumber in my neighborhood, took a completely different approach. Instead of creating ads... he started REMOVING dirt. He bought a small pressure washer ($150) and made stencils of his logo and phone number ($50 in materials). Then he found 10 filthy sidewalks in high-traffic areas around town...
2 months ago • 1 min read
Something I keep noticing lately: People are trying to be too creative which ruins their clarity. I notice it everywhere. Example: My daughter's school has a thing tonight. Apparently the kids are performing something. They sent a single random text message with a flyer attached. It has a time and location. But that's about it. Doesn't say what time to bring your kid. What they need to wear. Where they're supposed to go. Oh and the link in the text expired and doesn't do anything anymore. I...
2 months ago • 1 min read
You know what's frustrating? When you're good at what you do, but your online presence makes you look like everyone else. Or worse: like nobody at all. Most people at least set up the basics for their Google profile. But that’s it. And then... nothing ever happens. Just crickets. But here's what actually moves the needle: list EVERY service you offer. Spell out what makes you different. Add booking if you can. These tiny tweaks get you in front of way more people who actually need you. And...
2 months ago • 1 min read
This bus stop trick got strangers onto dates (Valentine's marketing genius) Coca-Cola pulled off the PERFECT Valentine's Day guerilla marketing campaign that cost practically nothing compared to TV ads. Here's what they did... They installed what was basically a video call system between two separate bus stops in the same area. Complete strangers started chatting with each other through these screens. People were laughing, flirting, making connections. But here's the genius part: These bus...
2 months ago • 1 min read
